This course will introduce and apply strategic management concepts and frameworks to investigate how organizations leverage their position to succeed in Europe and beyond. Looking at both European success stories and global players competing in Europe, students will be introduced to the structure and regulatory frameworks governing European Union (EU) organizations, the perspective of the European manager and public policy-setter, and the cultures of the diverse EU consumer. The course is founded on managerial studies, but will draw upon a holistic set of disciplines and traditions to go “beyond strategy” and introduce students to those region-specific competencies and limitations that affect competition. Students can expect immersion into local Czech life, from the insights of local businesspeople and academics, to the stunning surroundings of the province of Moravia (eastern Czech Republic) and our beautiful host city of Brno. Not eligible for CR/NCR option.
RSM395Y0 – Course Syllabus
Field trips: Students will participate in four extended excursions, one per week, during the course. Each trip will be three days in duration. Within the Czech Republic, students will go to Eastern Moravia and Northern Bohemia (including Prague) with the opportunity to tour Czech businesses such as a local winery, major manufacturing plants (auto, footwear and housewares), and the estate of a successful entrepreneur. Students will have the chance to attend regional festivals, as well as visit natural and historical attractions (UNESCO sites). A trip to Vienna and nearby Bratislava will see the class visit the UN regional headquarters. There will also be a trip to Budapest including tours that will help students observe a strong country culture steering its own path within the EU. Transportation and shared accommodation are included. The cost of these field trips is CAD$2,150. Note: this course will end in Prague and return transportation is not provided from Prague to Brno.
Instructor: Jan Klakurka is a foresight and strategy practitioner with a professional background spanning twenty-five years in industry, professional services (strategy consulting and public accounting) and academia. As Chair of the Management & Organizational Studies program at Huron University College, Western University, and long-standing sessional Lecturer at Rotman, UTM and UTSC, Jan’s research is directed toward the intersection of strategic planning, lucid foresight and organizational governance. At Rotman, Jan founded the Real-Life Consulting Project in 2011 that to date has offered students 95+ innovative management consulting projects with industry leaders ranging from billion-dollar MNE’s to local niche players. Jan teaches a variety of strategy courses (Consulting, Strategic Management, International Strategy). At Huron, Jan has developed and teaches Canada’s first undergraduate course in Strategic Foresight & Futuring. As co-founder and Principal of Elevae Strategic Advisory, Jan advises on holistic business futures. Recent work includes a keynote covering consulting by academics, a book chapter on outcome evaluation, and judging the 2018 and 2019 Most Significant Futures Works of the Association of Professional Futurists.